Web Wise Concepts

On-Page Factors Influencing Page Rank Close Window

Unique, Quality Content

Although your web site should have an overall objective and theme, each page should be able to stand on its own. Provide a good visitor browsing experience and proper balance with unique, quality textual content that is relevant to the primary page objective.

• Offer visitors unique relevant content — something different from the ordinary — something they can't find anywhere but always relevant to the primary objective of the page
• Offer visitors valuable content — good descriptions of services/products — educational information that will guide them to make a decision.

Provide unique, quality content

• 300+ words with a minimum of 100 words
• Good readability and content placement
• One central theme/topic
• No broken or outdated links
• No under construction pages
• At least 6 - 7 pages of information
• Contact information and Copyright notice

Provide good website structure with a professional design

• Observe coding standards
• Consistent design, layout, and navigation
• Keep coding simple

Optimize pages for targeted Keyword Phrases

• Optimize for 1 or 2 keyword phrases (max 3) per page
• Use Keyword phrases in the first words of the title tag, Meta Description tag, Heading tags, Alt text and Link text, and First and last 25 words of text content

Keep the site current with regular updates

• Add new content
• Remove outdated content

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