A Web site provides information
- Lets people know you exist
- Provides contact information
- Educates the public with information about your product or services
- Lets you easily provide new information
Internet usage surveys show that over 40% (140 million) of online adults use the Internet to gather information about products and services. (This is the largest increase (16%) of all Internet use categories.)
A Web site improves customer relations
- Provides immediate information about your business
- Provides a constant connection with your customers 24 hours a day – 7 days a week
- Allows immediate availability of information to potential customers
- Offers immediate feedback through online forms and e-mail responses
- Lets potential customers know how you can help them
A Web site is a far-reaching, low-cost marketing tool
- Opens a window to the world
- Reaches potential customers from all over the world
- Provides a larger number of potential customers
- Lets you easily and inexpensively market upcoming events
Internet usage surveys show nearly 70% of all adults are online, over 50% of online adults are college educated, and over 40% have incomes over $50,000.
A Web site conveys a professional image
- Of you – of your business – of your product or service
- Adding your domain name to your marketing materials improves your image as a modern business
Your competition has a Web site!
- There are millions of businesses with a web presence
Small business surveys show nearly 80% of small business owners agree a Web site is a “must have” and 85% encourage other small business owners to have a Web site.
© 2004